Facebook Meta Ads Campaigns
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Bnode: a leading ethical Paid Media and PPC Agency based in Huddersfield, West Yorkshire.
Your Objectives, Options for Working With Us Our Process, FAQs
Facebook, Meta & Instagram Ads Campaign Setup & Account Management
Facebook, Meta and Instagram Ads Campaign Setup and Account Management. Work with Bnode, a leading Huddersfield Paid Ads Agency, to run ethical but effective Facebook, Meta and Instagram Ads Campaigns that deliver results and return on ad spend (ROAS).
Meta Ads
Find more clients, customers and users with Meta ads on Facebook, Instagram, Messenger and WhatsApp.
Get more visibility for your content on Facebook and Instagram.
Boost traffic to your core content on your website.
Target the people your business, organisation or charity wants to reach, based on their interests, behaviours, and even their purchase history.
Talk to them quickly and easily in real time with Ad Click to Messaging.
What's your Meta Ads Campaign objective?
What are the key objectives for your Meta Ads campaign?
Meta Ads offers six core campaign objectives designed to align with different business goals:
• Awareness,
• Traffic,
• Engagement,
• Leads,
• App Promotion,
• Sales.
Do you want to:
• generate more sales (online, on an app, or in-store)
• get more leads and enquiries
• get the right people to visit your website and drive more traffic
• get more people using your app
• raise awareness of your product, services, brand or cause
• become more visible locally with more people visiting your premises
Use Meta Ads to start more conversations with your B2C customers, via Ads that click straight through to messaging seamlessly.
Your customers can book appointments, ask questions about pricing or get recommendations directly from your ad.
By giving them the ability to chat with you quickly and easily, you speed up and streamline your sales funnel.
Make sure that you get the most out of Meta Ads – and get the best ROAS – by working with an expert Paid Media Ads Partner.
Contact Bnode to find out more.
Available Options for Working With Us on PPC Campaigns
Bnode, a West Yorkshire based ethical Facebook Ads Agency, offers a number of different services and options for working with us on Meta Ads Campaigns, depending on your needs and exact requirements. Ranging from fully outsourced all-encompassing Account Management to Setup Only and Account Health Consultancy, they are:
Fully Outsourced Campaign Creation & Account Management
The full service. We take care of everything for you, including Campaign creation and all Account admin and management, on an on-going basis for as long as you need us to.
Campaign & Account Setup for Handover
The option for when you need Meta Ads setting up but you want to manage it yourself, in-house or via an external VA.
We set everything up, including the Campaign and the Ads themselves, then hand the Account back to you.
We can also offer ongoing support – periodically reviewing the health and status of the Account.
Existing PPC Account Health Check
A full Paid Media performance audit. We will do a health check on the state of your existing Ads Account and Campaigns on a consultancy basis, either as a one-off or as part of an ongoing support package.
We’ll review everything and make recommendations on cost savings, improvements, optimisations and new features, before handing it back to you again to manage going forwards.
We can provide you with a report and a list of recommendations and action points for you or your in-house / external PPC executive or VA to implement, or you can purchase credits for us to make the changes ourselves.
Our Process
These are the processes Bnode, a leading Huddersfield Facebook Ads Agency, follows when we set up Meta Ads PPC Campaigns for our clients:
Discovery
Discovery meeting to find out exactly what you want to achieve from your Meta Ads Campaign and who your main competitors are.
Competitor and Keyword Research and Reporting
We then go away and research your competitors to see if they are running Paid Ads Campaigns too, and what keyword and search term opportunities there are, and which ones you can be competitive for in the Meta Ads marketplace.
We use a variety of tools to do this, including MOZ, SEMRush, Google Search and in-built Meta Ads planning and forecasting functionality.
Strategy
Once we’ve done all of the research, we’ll come up with a cohesive and comprehensive strategy, including the best type or types of Meta Ads Campaign to implement.
Whether you’re selling online, a manufacturer looking for new B2B customers, or a charity looking to increase your donations or volunteer numbers, there are strategies, tactics and specific Campaign types to implement to meet your key paid media PPC marketing goals.
Proposal
We’ll put all of the information into a proposal, and get sign-off on the course of action.
We’ll then get going with actually creating your new Campaign.
Deployment
The deployment phase includes actual Campaign and Ad creation. Creating your new Campaign, adding Budget and Geographic Targeting, with Ads.
Essentially, putting all of the necessary structure and resources in place.
We’ll take care of all of the Account admin too.
Pre-flight Checks
Lastly, we make all of the pre-flight checks before the Campaign goes live.
Once we’re happy with everything, we make the Campaign live and your Ads will start running.
Then, we either hand the Campaign and Account back to you to manage yourself going forwards, or we start our ongoing Account Management.
Reporting and Support
If we are managing the Account and Campaigns for you, we will report back to you on Campaign performance and key metrics.
The initial report could be after the first month of the Campaign being up and running, or as soon as there is enough data to report back on how things are going. Monthly reports follow on after that, on an ongoing basis.
We’ll also keep you in the loop, and answer any questions or queries you have.
We’ll also optimise the Ads based on how they are performing over time.
How We Deliver the Support You Need
As a mentor, adviser, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to digital marketing agency and business growth experts. Chris Naylor, our MD and Lead Consultant, has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with us at Bnode today. We’re on-hand when you need us. Call on us as a resource, and outsource your business processes and marketing activities like Meta Ads Account Management. Use an expert digital marketing agency like Bnode when you simply don’t have the capacity or capability in-house but you know that you want to grow your business or organisation effectively.
Paid Media FAQs
Meta Ads is the new name for what was previously Facebook Ads.
You can now advertise across several platforms with Meta Ads – on Meta (Facebook), Instagram, Messenger and WhatsApp
Create customised ads and target specific audiences.
Your business, organisation or charity can reach a wide range of potential customers, clients or stakeholders.
Increase brand awareness, drive website traffic and encourage people to take action on your website, whatever your lead conversion goals are.
It varies, depending on how competitive your sector and the Meta Ads marketplace is, what you want to achieve, and what type and size of business or organisation you are.
Meta Ads operates on a Cost-Per-Mille (CPM) – Thousand Impressions – model where advertisers are charged based on the number of impressions or views their ads receive, on a per thousand basis.
This differs from Google Ads, where advertisers are charged per click or engagement.
The average CPM in the UK is around £6.60, but is subject to fluctuation.
The cost of a Meta Ads Campaign in the UK varies significantly. It depends on several different factors. A good rule of thumb is a cost of around £1-£20 per day for a basic campaign.
However, this can increase considerably when you take into account and factor in variables like your industry or sector, your target audience, and your campaign goals.
You should also bear in mind that this is only the actual Ads Spend for your Meta Ads Campaign, and doesn’t take into account the costs and fees of having an agency like Bnode manage your Ad Campaigns and Account for you.
You would need to budget for that too, on top of what you pay directly to Meta in ad spend.
It’s important to us that your Meta Ads Campaign is cost-effective and brings in a good return on investment (ROI).
We track all of the key metrics and performance indicators (KPIs), such as cost, number of impressions, click-through rates (CTR), conversion rates (CVR), and cost per conversion or cost per action (CPA).
This means that you fully understand the overall performance, reach, and engagement levels of your PPC Campaigns.
We also analyse and report on your return on ad spend (ROAS) and attribution to give you a clear picture of how cost-effective your Meta Ads Campaigns are.
Every conversion and every penny we generate for our clients genuinely means something to us.
Judge whether paid media and Meta Ads in particular is worth it or not on the results we deliver.
Ultimately, on the additional revenue you gain from selling more of your products and services.
Or increasing your corporate sponsors or growing your membership base, for example.
But, if you’ve been focusing your efforts on free marketing platforms and you still haven’t seen results from it, it may be time to invest in paid advertising as well.
Online paid advertising will compliment and enhance your organic marketing efforts and drive quality traffic to your website.
Paid media creates brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
Whether Google Ads is better than Meta Ads, or vice versa, is subjective really.
It depends on what your business, organisation or charity is trying to achieve, based on your advertising goals.
One key difference is reach and level of intent.
Google Ads has the advantage of reaching the people who are proactively searching for you and your products, services or cause.
Whereas Meta Ads reaches people who aren’t actively looking for your products, services or cause per se, but may still be interested in them anyway based on what they’re interested in and their behaviours.
So, whilst Google Ads shows your Ads to people who have a high level of intent because they are actively searching on Google for what you offer or provide, Meta Ads show on more than one platform and target users based on what they like and are interested in whilst they are doing something else.
You can compare and contrast Google Ads and Meta Ads on cost, targeting options and ad placement, competitiveness and performance.
Meta Ads – or Google Ads – is just one paid advertising channel when there are many different platforms and options.
We offer both Google Ads and Meta Ads Campaign and Account Management as a service.
When you work with a paid media agency like Bnode – a leading Facebook Ads Agency, Huddersfield – it enhances your marketing efforts and helps to grow your businesses or organisation.
By utilising our expertise in creating and managing effective paid media campaigns, including PPC, we help to maximise your return on investment (ROI) and return on ad spend (ROAS) by optimising where and when you spend money across the various digital advertising platforms.
This means that you get the most value for money from your paid media spend, and campaigns perform at their best.
We promote the use of business as an ethical force for good, and prioritise the quality of our clients over quantity. We only work with certain clients, and only use Paid Ads to promote products and services that are ethical.
Bnode is signed up to the ethical move and we have made our ethical marketing pledge.
We put the person before the sale, and we take responsibility for our part in changing the marketplace.
Our Ads are transparent, honest, truthful and accurate, clearly stating what they are promoting and avoiding the use of deceptive language or tactics. We don’t make exaggerated claims or promises that cannot be kept.
We only target ads to users who are genuinely interested in the product or service being advertised. All Paid Media Ad content is user-focused. We only create ads that provide value to search users, and generate meaningful and genuine clicks and conversions.
Those are just some of the principles of ethical PPC.
Chris Naylor is an expert Meta Ads Manager and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your Meta Ads, PPC and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode