Google Ads PPC Campaigns
What Ethical Google Ads PPC Services are you looking for?
Bnode: a leading ethical Paid Media and PPC Agency based in Huddersfield, West Yorkshire.
Our Process, Your Objectives, Google Ad Grants for Charities, Options for Working With Us
Google Ads PPC Campaign Setup & Account Management
Google Ads PPC Campaign Setup and Account Management, including Google Ad Grants for UK Registered Charities. Work with Bnode, a Google Ads Partner, to run ethical but effective Google Ads Campaigns that deliver results and return on ad spend (ROAS).
Pay-per-click (PPC)
Pay-per-click (PPC for short) lets you target specific audiences on specific digital platforms and search engines. You, the advertiser, only pay when the searcher clicks on your particular ad and visits your landing page – hence pay per click. More clicks equals more website traffic, which means more qualified leads, ultimately leading to more revenue for your bottom line.
Drive relevant, high intent traffic to your website via Google Search, using Google Ads PPC Campaigns.
Google Ads PPC – rank in the top Sponsored Links section of the Google Search Results for your chosen category, service, keyword or search term, to boost website traffic, sales and sales revenue.
Our Process
These are the processes we follow when we set up Google Ads PPC Campaigns for our clients:
Discovery
Discovery meeting to find out exactly what you want to achieve from your Google Ads Campaign and who your main competitors are.
Competitor and Keyword Research and Reporting
We then go away and research your competitors to see if they are running Google Ads Campaigns too, and what keyword and search term opportunities there are, and which ones you can be competitive for in the Google Ads marketplace.
We use a variety of tools to do this, including MOZ, SEMRush, Google Search and in-built Google Ads planning and forecasting functionality.
Strategy
Once we’ve done all of the research, we’ll come up with a cohesive and comprehensive strategy, including the best type or types of Google Ads Campaign to implement.
Whether you’re selling online, a manufacturer looking for new B2B customers, or a charity looking to increase your donations or volunteer numbers, there are strategies, tactics and specific Campaign types to implement to meet your key paid media PPC marketing goals.
Proposal
We’ll put all of the information into a proposal, and get sign-off on the course of action.
We’ll then get going with actually creating your new Campaign.
Deployment
The deployment phase includes actual Campaign, Ad Group and Ad creation. Creating your new Campaign, adding Budget and Geographic Targeting, with Ad Groups and Ads.
Essentially, putting all of the necessary structure and resources in place.
We’ll take care of all of the Account admin too.
Pre-flight Checks
Lastly, we make all of the pre-flight checks before the Campaign goes live.
Once we’re happy with everything, we make the Campaign live and your Ads will start running.
Then, we either hand the Campaign and Account back to you to manage yourself going forwards, or we start our ongoing Account Management.
Reporting and Support
If we are managing the Account and Campaigns for you, we will report back to you on Campaign performance and key metrics.
The initial report could be after the first month of the Campaign being up and running, or as soon as there is enough data to report back on how things are going. Monthly reports follow on after that, on an ongoing basis.
We’ll also keep you in the loop, and answer any questions or queries you have.
We’ll also optimise the Ad Groups and Ads based on how they are performing over time.
I wanted to thank you for all the effort you put into our Google Ads. I can say with confidence that your involvement has had a very positive impact. You developed it into a successful, stable project with much clearer structure and direction.
Ingrid Faber Hanabergh, Lead Designer, National Space Centre
What's your campaign objective?
What are the key objectives for your Google Ads campaign?
Do you want to:
– generate more sales (online, on an app, or in-store)
– get more leads and enquiries
– get the right people to visit your website and drive more traffic
– get more people using your app
– raise awareness of your product, services, brand or cause
– become more visible locally and get more people visiting your premises (local search)
There are different Campaign types that will help you achieve your goal. We know which ones will give you the best results and be cost-effective.
Make sure that you get the most out of Google Ads – and get the best ROAS – by working with an expert Google Ads Partner.
Google Ads for Charities and Nonprofits
Google makes up to £7,000 per month in search ads available to charities in the UK through the UK Google Ad Grants scheme. Eligibility criteria applies, but if you are a UK Registered Charity you could use the grant to raise awareness of and engagement with your organisation and and your cause, fund raise and attract more donors, and recruit more volunteers by using Google search ads.
You just need someone to manage your Google for Nonprofits Account and the Google Ad Grant PPC Campaigns for you. That’s where we can help. Bnode has extensive experience of managing charity Google Ads Accounts and getting the most out of the Google Ad Grants scheme.
See if you’re eligible and find out more.
Available Options for Working With Us on PPC Campaigns
Bnode offers a number of different services and options for working with us on PPC Campaigns, depending on your needs and exact requirements. Ranging from fully outsourced all-encompassing Account Management to Setup Only and Account Health Consultancy, they are:
Fully Outsourced Campaign Creation & Account Management
The full service. We take care of everything for you, including Campaign creation and all Account admin and management, on an on-going basis for as long as you need us to.
Campaign & Account Setup for Handover
The option for when you need Google Ads setting up but you want to manage it yourself, in-house or via an external VA.
We set everything up, including the Campaign, Ad Groups, Ads and Assets, then hand the Account back to you.
We can also offer ongoing support – periodically reviewing the health and status of the Account.
Existing PPC Account Health Check
We will do a health check on the state of your existing Google Ads Account and Campaigns on a consultancy basis, either as a one-off or as part of an ongoing support package.
We’ll review everything and make recommendations on cost savings, improvements, optimisations and new features, before handing it back to you again to manage going forwards.
We can provide you with a report and a list of recommendations and action points for you or your in-house / external PPC executive or VA to implement, or you can purchase credits for us to make the changes ourselves.
We Worked With the National Space Centre
We worked with the National Space Centre from late 2023 to early 2025 and managed their PPC Campaigns.
The National Space Centre is a Leicester-based museum and educational resource that covers the fields of space exploration, space science and astronomy, plus a space research programme run in partnership with the University of Leicester. It is the UK’s largest attraction dedicated to space.
Bnode developed the Space Centre’s Google Ads marketing into a successful, stable project with a much clearer structure and focused strategic direction, making everything much more streamlined and optimised, before handing it back over to the National Space Centre to manage in-house.
Visitor numbers to the website increased, leading to a resulting increase in visitor numbers to the Space Centre itself.
How We Deliver the Support You Need
As a mentor, advisor, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to digital marketing and business growth experts. Chris Naylor, our MD and Lead Consultant, has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with us today. We’re on-hand when you need us, and you can even call on us as a resource to outsource business processes like Google Ads Account Management to when you don’t have the capability in-house.
Paid Media FAQs
Paid Media and Earned Media differ in one key way. Whereas Paid media drives paid traffic to your website to increase brand visibility, Earned media’s goal isn’t necessarily to drive website traffic. Rather, you might use Earned Media to build trust, brand awareness and recognition.
When you work with a paid media agency it enhances your marketing efforts and helps to grow your businesses or organisation. By utilising our expertise in creating and managing effective paid media campaigns, including PPC, we help to maximise your return on investment (ROI) and return on ad spend (ROAS) by optimising where and when you spend money across the various digital advertising platforms. This means that you get the most value for money from your paid media spend, and campaigns perform at their best.
Judge whether paid media is worth it or not on the results we deliver.
Ultimately, on the additional revenue you gain from selling more of your products and services or increasing your corporate sponsors,
Or growing your membership base, for example.
But, if you’ve been focusing your efforts on free marketing platforms and you still haven’t seen results from it, it may be time to invest in paid advertising as well.
Online paid advertising will compliment and enhance your organic marketing efforts and drive quality traffic to your website.
Paid media creates brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
Yes, if you are a UK-based Registered Charity, and not any of the following:
– a government initiative
– a hospital or healthcare organisation
– a school, academic institution or university (there’s a separate Google programme for that).
Unfortunately, unregistered community groups and CICs are not eligible for Google Ad Grants.
It varies, depending on how competitive your sector and the Google Ads marketplace is, what you want to achieve, and what type and size of business or organisation you are.
Small businesses typically spend between £800 and £2,500 per month on Google Ads, while mid-sized companies may spend as much as between £5,000 and £25,000.
Bear in mind that this is only the actual Google Ads spend, and doesn’t take into account the costs and fees of having an agency like Bnode manage your Google Ads Campaigns and Account for you. You would need to budget for that too, on top of what you pay directly to Google in ad spend.
Whilst Registered Charities could be eligible for up to £7000 per month in paid for Google Ads through the UK Google Ad Grants scheme, those charities do need someone to set up and manage the Google for Nonprofits Account and Google Ad Grants Account, whether that’s in-house or via a third party agency like Bnode.
You would need to budget for that account management cost, even though the grant does give you free ads.
We promote the use of business as an ethical force for good, and prioritise the quality of our clients over quantity. We only work with certain clients, and only use Google Ads to promote products and services that are ethical.
Bnode is signed up to the ethical move and we have made our ethical marketing pledge.
We put the person before the sale, and we take responsibility for our part in changing the marketplace.
Our Ads are transparent, honest, truthful and accurate, clearly stating what they are promoting and avoiding the use of deceptive language or tactics. We don’t make exaggerated claims or promises that cannot be kept.
We only target ads to users who are genuinely interested in the product or service being advertised. All Ad content is user-focused. We only create ads that provide value to search users, and generate meaningful and genuine clicks and conversions.
Those are just some of the principles of ethical PPC.
It’s important to us that your Google Ads Campaign is cost-effective and brings in a good return on investment (ROI).
We track all of the key metrics and performance indicators (KPIs), such as cost, impressions, click-through rates (CTR), conversion rates, and cost per action (CPA).
This means that you fully understand the overall performance, reach, and engagement levels of your PPC Campaigns.
We also analyse and report on your return on ad spend (ROAS) and attribution to give you a clear picture of how cost-effective your Google Ads Campaigns are.
Every conversion and every penny we generate for our clients genuinely means something to us.
Chris Naylor is an expert Google Ads Manager and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your Google Ads PPC and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode