LinkedIn Ads Campaigns
What Ethical LinkedIn Ads Management Services are you looking for?
Bnode: a leading ethical Paid Media and PPC Agency based in Huddersfield, West Yorkshire.
Your Objectives, Options for Working With Us, Our Process, FAQs
LinkedIn Ads Campaign Setup and Account Management
LinkedIn Ads Campaign Setup and Account Management. Work with Bnode, a Huddersfield B2B Marketing Agency and experienced LinkedIn Ads Managers, to run ethical but effective LinkedIn Ads Campaigns that deliver results and return on ad spend (ROAS).
About LinkedIn Ads
Target and reach your niche business to business (B2B) audience with highly tailored and segmented ads and content on LinkedIn, the professional’s platform of choice.
Drive relevant, high intent traffic to your profile, company page or website, using LinkedIn Ads PPC Campaigns.
Grow your Network by increasing your Connections, and get more inbound enquiries and leads.
What's your campaign objective?
What are the key objectives for your LinkedIn Ads campaign?
Do you want to:
• generate more Connections or Followers
• get more leads and enquiries
• raise awareness of your product, services, brand or cause
• promote an event and drive registration
Target a huge audience of active and engaged professionals on LinkedIn – by job title, function, industry, and more.
Every LinkedIn Ads campaign starts with us matching up the objectives that matter most to you with the available Campaign options, across the Awareness, Consideration or Conversions Objective Categories.
We then set the Budget and the Schedule.
Next, we set up your Ads.
Then, when everything is in place, we make the final pre-flight checks by way of reviewing and double checking that everything is correct and how it should be, before launching your Campaign.
Make sure that you get the most out of LinkedIn Ads – and get the best ROAS – by working with an expert.
Available Options for Working With Us on LinkedIn Ad Campaigns
Bnode is a LinkedIn Ads agency offering you a number of different services and options for working with us on LinkedIn Ad Campaigns, depending on your needs and exact requirements. Ranging from fully outsourced all-encompassing Account Management to Setup Only and Account Health Consultancy, they are:
Fully Outsourced Campaign Creation & Account Management
The full service. We take care of everything for you, including Campaign creation and all Account admin and management, on an on-going basis for as long as you need us to.
We’ll work with you to get a clear primary goal for your LinkedIn Ads Campaign – LinkedIn engagement, website visits, lead generation, or brand awareness.
Then, together we’ll identify the specific professionals you want to reach on LinkedIn, as your target audience.
We then break down and categorise your target audience further into smaller, more specific segmented audience groups.
Once we have all of that information, along with your budget and Ad Spend levels, we’ll set everything up for you.
Campaign & Account Setup for Handover
The option for when you need LinkedIn Ads setting up but you want to manage it yourself, in-house or via an external VA.
We set everything up, including the Campaign and Ads, then hand the Account back to you.
We can also offer ongoing support – periodically reviewing the health and status of the Campaign and Ad Account.
Existing PPC Account Health Check
A full Paid Media performance audit. We will do a health check on the state of your existing LinkedIn Ads Account and Campaigns on a consultancy basis, either as a one-off or as part of an ongoing support package.
We’ll review everything and make recommendations on cost savings, improvements, optimisations and new features, before handing it back to you again to manage going forwards.
We can provide you with a report and a list of recommendations and action points for you or your in-house / external LinkedIn executive or VA to implement, or you can purchase credits for us to make the changes ourselves.
Our Process
These are the processes we follow when we set up LinkedIn Ads PPC Campaigns for our clients:
Discovery
Discovery meeting to find out exactly what you want to achieve from your LinkedIn Ads Campaign and who your main competitors are.
Competitor and Keyword Research and Reporting
We then go away and research your competitors to see if they are running LinkedIn Ads Campaigns too, and what targeting opportunities there are, and which ones you can be competitive for in the LinkedIn Ads marketplace.
Strategy
Once we’ve done all of the research, we’ll come up with a cohesive and comprehensive strategy, including who to target.
Whether you’re a manufacturer looking for new B2B customers, or a charity looking to increase your corporate sponsors and stakeholders, there are strategies and tactics we’ll implement to meet your key paid social media advertising and PPC marketing goals.
Proposal
We’ll put all of the information into a proposal, and get sign-off on the course of action.
We’ll then get going with actually creating your new LinkedIn Ads Campaign.
Deployment
The deployment phase includes actual Campaign and Ad creation. Creating your new Campaign, adding Budget and Demographic and Geographic Targeting, with Ads.
Essentially, putting all of the necessary Campaign structure and resources in place.
We’ll take care of all of the Account admin too.
Pre-flight Checks
Lastly, we make all of the pre-flight checks before the Campaign goes live.
Once we’re happy with everything, we make the Campaign live and your Ads will start running.
Then, we either hand the Campaign and Account back to you to manage yourself going forwards, or we start our ongoing Account Management.
Reporting and Support
If we are managing the Account and Campaigns for you, we will report back to you on Campaign performance and key metrics.
The initial report could be after the first month of the Campaign being up and running, or as soon as there is enough data to report back on how things are going. Monthly reports follow on after that, on an ongoing basis.
We’ll also keep you in the loop, and answer any questions or queries you have.
We’ll also optimise the Ads based on how they are performing over time.
How We Deliver the Support You Need
As a mentor, adviser, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to ethical digital marketing agency and business growth experts. Chris Naylor is our MD and Lead Consultant. He has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with Bnode today. We’re on-hand when you need us, and you can call on us as a resource to outsource social media marketing and LinkedIn Ads Account Management to when you don’t have the capability in-house or your team needs to focus on other business activities.
LinkedIn Ads FAQs
Judge whether paid media and LinkedIn Ads are worth it or not by the results we deliver as a leading Huddersfield LinkedIn Ads agency.
Ultimately, on the additional revenue you gain from selling more of your products and services or increasing your corporate sponsors.
Or growing your membership base, for example.
Paid media and social media ads create brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
LinkedIn ads can be very much worthwhile for businesses and organisations looking to target professionals who could convert into high-quality leads.
Whilst LinkedIn’s cost-per-click (CPC) does tend to be higher than that of other PPC advertising platforms, LinkedIn Ads actually convert leads up to three times better than on some of the other major PPC ad platforms.
It varies, depending on how competitive your sector and the LinkedIn Ads marketplace is, what you want to achieve, and what type and size of business or organisation you are.
The different Campaign Objectives (such as lead generation, or brand awareness) each have different costs associated with them.
The Target Audience does too, with more specific and more competitive audiences having higher costs.
But, conversely, a higher Ad Relevance Score can lead to lower costs.
On average, in the UK, the cost for sponsored content on LinkedIn ranges from £4 to £7 per click, or £6 to £10 per 1000 impressions (CPM).
There is also a minimum daily budget amount required to show Ads on LinkedIn in the UK, and that’s £10.
However, we can start and stop advertising at any time, because there isn’t a minimum term for the Ads to run.
Bear in mind that this is only the actual LinkedIn Ads spend, and doesn’t take into account the costs and fees of having an agency like Bnode manage your Ad Campaigns and Account for you. You would need to budget for that too, on top of what you pay directly to LinkedIn in ad spend.
It’s important to us that your LinkedIn Ads Campaign is cost-effective and brings in a good return on investment (ROI).
Firstly, we work with you to identify a clear primary goal for your social media advertising campaign, whether that’s website visits, lead generation, or brand awareness.
We then focus on the specific professionals you want to reach on LinkedIn, by demographics, job title, industry or sector, and skills.
Then we break down and categorise your target audience further into smaller, more specific segmented audience groups to tailor your ads and bids for optimal performance.
We track all of the key metrics and performance indicators (KPIs), like click-through rate (CTR), cost per click (CPC), conversion rates (CR), and return on ad spend (ROAS).
This means that you fully understand the overall performance, reach, and engagement levels of your LinkedIn Campaigns.
When there’s enough performance data, we’ll send you the first of our regular reports on how things are going and give you a clear picture of how cost-effective your LinkedIn Ads Campaigns are.
Every conversion and every penny we generate for our clients genuinely means something to us.
Yes – LinkedIn Ads are also effective for small to medium-sized businesses (SMEs).
We advise running a LinkedIn Ads campaign for 4 to 6 weeks, minimum, to give it enough time to be effective and generate enough performance data to ascertain how things are going.
This allows enough time for the campaign to reach your target audience, build relationships with them, and for you to see the results.
So, a minimum of 4 weeks, but for as long as you need it to run.
Yes – LinkedIn say that “a LinkedIn Page is required to run Sponsored Content and Message ads”.
We promote the use of business as an ethical force for good, and prioritise the quality of our clients over quantity. We only work with certain clients, and only use Paid Ads to promote products and services that are ethical.
Bnode is signed up to the ethical move and we have made our ethical marketing pledge.
We put the person before the sale, and we take responsibility for our part in changing the marketplace.
Our Ads are transparent, honest, truthful and accurate, clearly stating what they are promoting and avoiding the use of deceptive language or tactics. We don’t make exaggerated claims or promises that cannot be kept.
We only target ads to users who are genuinely interested in the product or service being advertised. All Ad content is user-focused. We only create ads that provide value to search users, and generate meaningful and genuine clicks and conversions.
Those are just some of the principles of ethical PPC.
Chris Naylor is an expert LinkedIn Ads Manager and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your LinkedIn Ads, PPC and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode