YouTube Ads Campaigns
What Ethical YouTube Ads Services are you looking for?
Bnode: a leading ethical Paid Media and PPC Agency based in Huddersfield, West Yorkshire.
Your Objectives, YouTube Ad Types, Options for Working With Us, Our Process, FAQs
YouTube Ads Campaign Setup and your Account Management
YouTube Ads Campaign Setup and Account Management. Work with Bnode, a leading Huddersfield Paid Media Ads agency, to run ethical but effective YouTube Ads Campaigns that deliver results and return on ad spend (ROAS).
About YouTube Ads
Make your business or organisation stand out from the crowd, and turn meaningful engagement into meaningful results for your brand or cause.
Monetise your content on YouTube. Unlock ad revenue at 1,000 subscribers and start earning money from the ads shown on your videos.
Get more purchases, subscribers, website visits, and other conversions with video ad campaigns on YouTube.
Drive traffic to your website or promote your app with Skippable and Non-Skippable In-Stream Ads.
Drive more views of your videos that are already on the YouTube platform with Video Discovery Ads.
Instead of sending users to your website like other PPC advertising does, YouTube Video Discovery Ads keep them on YouTube, which means that their primary purpose is driving traffic to your YouTube channel or individual videos, with high-intent viewers.
What's your campaign objective?
What are the key objectives for your YouTube Ads campaign?
Do you want to:
• Generate more sales (online, on an app, or in-store)
• Get more leads and enquiries
• Get the right people to visit your website and drive more traffic
• Get more people using your app
• Raise awareness of your product, services, brand or cause
• Get more people to watch your videos and subscribe to your YouTube Channel
YouTube Ad Types
There are different ad types that will help you achieve your goal – Skippable In-Stream Ads, Non-Skippable In-Stream Ads, Bumper Ads and Video Discovery Ads (Masthead Ads too, but these are really costly – prohibitively so for our SME clients).
We know which ones will give you the best results and be cost-effective.
Make sure that you get the most out of YouTube Ads – and get the best ROAS – by working with an expert Paid Media Agency.
Available Options for Working With Us on YouTube Ads Campaigns
Bnode offers a number of different services and options for working with us on YouTube Ads Campaigns, depending on your needs and exact requirements. Ranging from fully outsourced all-encompassing Account Management to Setup Only and Account Health Consultancy, they are:
Fully Outsourced Campaign Creation & Account Management
The full service. We take care of everything for you, including Campaign creation, Ads, and all Account admin and management, on an on-going basis for as long as you need us to.
Campaign & Account Setup for Handover
The option for when you need YouTube Ads setting up but you want to manage it yourself, in-house or via an external VA.
We set everything up, including the Campaign and Ads, then hand the Account back to you.
We can also offer ongoing support – periodically reviewing the health and status of the Account.
Existing Account Health Check
A full Paid Media performance audit. We will do a health check on the state of your existing YouTube Ads Account and Campaigns on a consultancy basis, either as a one-off or as part of an ongoing support package.
We’ll review everything and make recommendations on cost savings, improvements, optimisations and new features, before handing it back to you again to manage going forwards.
We can provide you with a report and a list of recommendations and action points for you or your in-house / external PPC executive or VA to implement, or you can purchase credits for us to make the changes ourselves.
Our Process
These are the processes we follow when we set up YouTube Ad Campaigns for our clients:
Discovery
Discovery meeting to find out exactly what you want to achieve from your Ad Campaign and who your main competitors are.
Competitor and Keyword Research and Reporting
We then go away and research your competitors to see if they are running YouTube Ads too, and what opportunities there are, and which ones you can be competitive for in the YouTube Ads marketplace.
Strategy
Once we’ve done all of the research, we’ll come up with a cohesive and comprehensive strategy.
Whether you’re a manufacturer looking for new B2B customers, or a charity looking to increase your donations or volunteer numbers, there are strategies, tactics and specific targeting to implement to meet your key YouTube paid media PPC marketing goals.
Proposal
We’ll put all of the information into a proposal, and get sign-off on the course of action.
We’ll then get going with actually creating your new Campaign.
Deployment
The deployment phase includes actual Campaign and Ad creation. Creating your new Campaign, and adding targeting based on demographics, interests, behaviour, and location.
Essentially, putting all of the necessary structure and resources in place.
We’ll take care of all of the Account admin too.
Pre-flight Checks
Lastly, we make all of the pre-flight checks before the Campaign goes live.
Once we’re happy with everything, we make the Campaign live and your Ads will start running.
Then, we either hand the Campaign and Account back to you to manage yourself going forwards, or we start our ongoing Account Management.
Reporting and Support
If we are managing the Account and Campaigns for you, we will report back to you on Campaign performance and key metrics.
The initial report could be after the first month of the Campaign being up and running, or as soon as there is enough data to report back on how things are going. Monthly reports follow on after that, on an ongoing basis.
We’ll also keep you in the loop, and answer any questions or queries you have.
We’ll also optimise the Ads based on how they are performing over time.
How We Deliver the Support You Need
As a mentor, adviser, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to digital marketing agency and business growth experts. Chris Naylor, our MD and Lead Consultant, has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with us today. We’re on-hand when you need us, and you can even call on us as a resource to outsource digital marketing processes like YouTube Ads Account Management to when you don’t have the capability in-house.
YouTube Ads FAQs
Judge whether paid media is worth it or not on the results we deliver as a leading Paid Media Ads agency.
Ultimately, on the additional revenue you gain from selling more of your products and services or increasing your corporate sponsors,
Or growing your membership base, for example.
But, if you’ve been focusing your efforts on free marketing platforms and you still haven’t seen results from it, it may be time to invest in paid advertising as well.
Online paid advertising will compliment and enhance your organic marketing efforts and drive quality traffic to your website.
Paid media creates brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
It varies, depending on how competitive your sector and the YouTube Ads marketplace is, what you want to achieve, and what type and size of business or organisation you are.
For Skippable In-Stream Ads, you only get charged by YouTube if a viewer watches your ad for 30 seconds or more. Or, they engage with the ad in another way. That could be engagement by clicking on the call to action (CTA), learning more, or going to your website or landing page directly from the ad.
These ads are best for raising brand awareness by reaching a new audience with engaging, longer videos.
Non-Skippable In-Stream Ads can’t be skipped, as the name suggests. Users have to watch these ads before their selected video will play.
Instead of on a cost-per-click basis, these ads are charged on a cost-per-mille (CPM) basis. This means that you’re charged by YouTube for every 1,000 impressions (times shown) your Non-Skippable In-Stream Ad gets.
These ads are typically best for product launches or direct messaging, as you’re guaranteed viewership because the ads can’t be skipped – however keep in mind that you’re not guaranteed a set amount of viewers and they might not be as engaged.
CPM for these ads ranges from £4 to £10, depending on the audience size you’re wanting to target and the specific parameters you select.
Bumper Ads are short-form, non-skippable ads. Up to 6 seconds in length, they are shown before the video the viewer wants to watch. Because they’re short, this ad type is best for getting across quick branding messages and ‘teasers’.
Bumper Ads are also paid on a CPM basis.
The typical CPM for these ads is between £1 and £5. Quite high. However, they have a very high reach potential due to being short and concise. They’re good for growing brand or cause awareness and recall.
Video Discovery Ads are also charged for on a cost-per-click (CPC) basis. You only pay when users click to watch the video they’re promoting.
The purpose of these ads is to drive views on videos that are already on the YouTube platform – rather than sending users to an external website. So, they’re best for driving traffic to your YouTube Channel or individual videos, with high-intent viewers.
The CPC for these ads ranges anywhere from £0.10 to £0.30, depending on the level of competition within the industry you’re targeting.
These ads are excellent for reaching users actively searching for content related to your brand or industry.
Small businesses in the UK typically spend around £6 per day on YouTube Ads.
Bear in mind that this is only the actual YouTube Ads spend, and doesn’t take into account the costs and fees of having a Paid Media agency like Bnode manage your YouTube Ad Campaigns and Account for you. You would need to budget for that too, on top of what you pay directly in ad spend.
It’s important to us that your YouTube Ads Campaign is cost-effective and brings in a good return on investment (ROI).
We track all of the key metrics and performance indicators (KPIs), such as view rate, click-through rate (CTR), cost per view (CPV), cost per mille (CPM), and conversion rate (CVR).
This means that you fully understand the overall performance, reach, and engagement levels of your Paid Ad Campaigns.
We also analyse and report on your return on ad spend (ROAS) and attribution to give you a clear picture of how cost-effective your Ads Campaigns are.
Every conversion and every penny we generate for our clients genuinely means something to us.
As an ethical Digital Marketing and Paid Media agency, we promote the use of business as an ethical force for good, and prioritise the quality of our clients over quantity. We only work with certain clients, and only use Paid Ads to promote products and services that are ethical.
Bnode is signed up to the ethical move and we have made our ethical marketing pledge.
We put the person before the sale, and we take responsibility for our part in changing the marketplace.
Our Ads are transparent, honest, truthful and accurate, clearly stating what they are promoting and avoiding the use of deceptive language or tactics. We don’t make exaggerated claims or promises that cannot be kept.
We only target ads to users who are genuinely interested in the product or service being advertised. All Paid Ad content is user-focused. We only create ads that provide value to search users, and generate meaningful and genuine clicks and conversions.
Those are just some of the principles of ethical PPC.
Chris Naylor is an expert YouTube Ads Manager and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your YouTube Ads, PPC and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode