Customer Profiling and Marketing Persona Creation
Customer Profiling and Marketing Persona Creation Services and Consultancy
Using the data at your disposal plus our research and insight, work with Bnode to discover who is your ideal customer. We will work with you to create a detailed Customer Profile (or profiles, if you cater for different markets and sectors) and Marketing Persona (or Buyer Persona, Customer Persona or Customer Segmentation) so that you can better tailor your products and services to their needs and optimise your marketing efforts.
Identify and understand your target audience
Identify and understand your target audience and where they can be found – their demographic, their behaviour, their goals, and their problems, challenges and motivations.
Create more effective and cost-efficient marketing campaigns by reaching the right people, in the right place, at the right time in their customer journey, with the right marketing message. Develop better products and servicing by understanding what your customers want and need.
Focus your resources on the most lucrative segment or the one with the most growth potential, allocating your time, effort and marketing budget where it will bring the highest return.
Chris delivered a thoughtful, data-driven market report that helped us better understand our customers and their needs.
Debra Presley, Director of Diverse Nation
How We Deliver the Support You Need
As a mentor, advisor, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to digital marketing and business growth experts. Chris Naylor, our MD and Lead Consultant, has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with us today. We’re on-hand when you need us, and you can even call on us as a resource to outsource business processes to when you don’t have the capability in-house.
Customer Profiling FAQs
Customer Profiling is important because it helps you to focus your marketing efforts on the right audience and target a specific group (or different groups) who are most likely to buy from you or be engaged.
Once you know exactly who your ideal customers or clients are and what they want or need, you can target them in your sales and marketing campaigns with the right marketing messages and the right solutions, at the right time and on the right channels.
Create a Customer Persona (or personas) as the first step in the Customer Profiling process.
Customer Segmentation gives you an overview of the unique groups within your chosen market and sector, whilst Customer Profiling identifies the individual clients and customers within those unique groups.
Customer Segmentation looks for commonality and shared characteristics within groups, whereas Customer Profiling looks for the specific traits and defining characteristics of individuals.
A marketing persona – or customer persona, if you have customers – is a research-based and data-driven composite picture of your ideal customer(s).
Personas are used to help businesses and sales and marketing teams profile, understand and relate to their target audience.
They’re a useful tool in your marketing toolkit.
Different personas are created, based on demographics, wants and needs, motivations, behaviour, problems and pain points.
Think of them like characters, with a name and personality, and create a fictional story around them to make them relatable.
Once you have created one or more personas, you can look at what Segments they fall into.
Chris Naylor is a digital marketing and customer profiling expert and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your customer profiling, marketing persona and segmentation needs, contact Chris today.
Chris Naylor, Customer Profiling Expert & MD of Bnode