Paid Media and PPC Ads via Google or Social Platforms
Paid Media Marketing and PPC Ads
Paid Media Marketing, including Google Ads PPC, Facebook/Meta and LinkedIn Advertising, from a leading Paid Media Agency based in Huddersfield, West Yorkshire. Work with Bnode to run ethical but effective Paid Media, PPC and Social Media Marketing Campaigns that deliver results and return on ad spend (ROAS).
Pay-per-click (PPC)
Pay-per-click (PPC for short) lets you target specific audiences on specific digital platforms and search engines. You, the advertiser, only pay when the searcher clicks on your particular ad and visits your landing page – hence pay per click. More clicks equals more website traffic, which means more qualified leads, ultimately leading to more revenue for your bottom line.
Drive relevant, high intent traffic to your website via Google Search, Facebook/Meta, Instagram, LinkedIn or YouTube.
Google Ads PPC – Rank in the top Sponsored Links section of the Google Search Results for your chosen category, service, keyword or search term, to boost website traffic, sales and sales revenue.
Google Ads for Non-profits and UK Registered Charities. – Did you know that your UK registered charity could be eligible to receive a complimentary £7K per month Google Ad Grant to spend on Google Ads Pay Per Click (PPC) Advertising?
LinkedIn Advertising – Target and reach your niche business to business (B2B) audience with highly tailored and segmented ads and content on LinkedIn, the professional’s platform of choice.
YouTube Advertising – Get more purchases, subscribers, website visits, and other conversions with video ad campaigns on YouTube.
Facebook/Meta Advertising – Target and reach a large, broad potential customer base, including business to consumer (B2C) and business to business (B2B) audiences, with Paid Ads. Use Meta Ads to start more conversations with your B2C customers, via Ads that click straight through to messaging seamlessly.
Programmatic Advertising – Automate digital ad inventory to streamline the ad buying process and efficiently deliver ads to your target audience through the right platforms and channels at the right time.
I wanted to thank you for all the effort you put into our Google Ads. I can say with confidence that your involvement has had a very positive impact. You developed it into a successful, stable project with much clearer structure and direction.
Ingrid Faber Hanabergh, Lead Designer, National Space Centre
How We Deliver the Support You Need
As a mentor, adviser, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to ethical digital marketing agency and business growth experts. Chris Naylor, who is Bnode’s MD and Lead Consultant, has over 24 years of marketing and business growth experience, all of which you can access when you get in touch with Bnode today. We’re here to help out when you need us – so call on us as a resource to outsource digital marketing and Paid Media processes to when you don’t have the capability in-house.
Paid Media FAQs
Paid Media and Earned Media differ in one key way. Whereas Paid media drives paid traffic to your website to increase brand visibility, Earned media’s goal isn’t necessarily to drive website traffic. Rather, you might use Earned Media to build trust, brand awareness and recognition.
When you work with a paid media agency it enhances your marketing efforts and helps to grow your businesses or organisation. By utilising our expertise in creating and managing effective paid media campaigns, including PPC, we help to maximise your return on investment (ROI) and return on ad spend (ROAS) by optimising where and when you spend money across the various digital advertising platforms. This means that you get the most value for money from your paid media spend, and campaigns perform at their best.
Judge whether paid media is worth it or not on the results we deliver.
Ultimately, on the additional revenue you gain from selling more of your products and services.
Or increasing your corporate sponsors or growing your membership base, for example.
But, if you’ve been focusing your efforts on free marketing platforms and you still haven’t seen results from it, it may be time to invest in paid advertising as well.
Online paid advertising will compliment and enhance your organic marketing efforts and drive quality traffic to your website.
Paid media creates brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
Chris Naylor is a Paid Media expert and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your digital marketing and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode