Programmatic Advertising
What Programmatic Advertising Services are you looking for?
Bnode: a leading ethical Paid Media and Programmatic Advertising Agency based in Huddersfield, West Yorkshire.
Why you should use Programmatic Advertising, The Advantages & Benefits of Programmatic Advertising,
Ethical Ads & Programmatic Advertising, Programmatic Advertising FAQs
Digital Paid Media: Programmatic Advertising
Automate digital ad inventory to streamline the Digital Paid Media ad buying process and efficiently deliver ads to your target audience through the right platforms and channels at the right time.
Digital Ad Inventory Revolutionised
In the current advertising climate and ecosystem, a “fractured media audience” means that media consumers are spread across a wide range of different platforms, channels and subscription services, rather than being concentrated on what used to be a small number of traditional media outlets like the terrestrial TV channels and cinema audiences. This state of fragmentation means audiences are now segmented by their demographics, their interests, and the specific platforms they are on, making it even more challenging for media producers, advertisers and marketers to reach them effectively and without creating “ad fatigue”.
This is where Programmatic Advertising comes in.
“Programmatic advertising has revolutionised the [digital ad inventory] process by using automated software to handle previously manual transactions to deliver these meaningful engagements on any device, through any channel – from your social media feeds to your favourite website. This offers buyers and sellers the flexibility to adjust campaigns in real time, for optimal performance, making it much easier to dial up the things that are working and dial down the things that aren’t.”
Content provided by Pulsepoint, Source: IAB.
The use of software automation streamlines the whole ad buying process, which leads to time and resource savings.
Why You Should Use Programmatic Advertising
It brings many benefits, and first and foremost it enables brands to take advantage of an optimal advertising mix without being too reliant on one platform or channel:
The Right Ad: A message that fits your Goals
To the right audience: You message said in a different way
At the right time: Demographics consume differently
And at the right price: Prime time slots may not be needed
The Advantages and Benefits of Programmatic Advertising
We’ve all seen an ad too many times… You know the ones we’re talking about… The ad that we see so often that a small part of our soul dies every time it comes on ad infinitum (no pun intended!)… The one we’ve developed “ad blindness” to and just ignore, or yawn with boredom and say how terrible it is when we’re forced to view it yet again!
This is called “Ad Fatigue”.
From the perspective of an advertiser or marketer, Ad Fatigue kills viewer engagement, and means that your marketing message isn’t being communicated effectively. Ultimately, Ad Fatigue is the death of your campaign. You end up wasting money as your ad ceases to be cost-effective due to little or no return on investment (ROI) or return on ad spend (ROAS). You’d be daft to carry on with the campaign under those circumstances.
Programmatic Advertising is different – and better than traditional advertising – because it avoids Ad Fatigue.
It lets you run more agile campaigns – ones that automatically adapt to current trends and move with your audience, being shown at just the right time and with the right frequency to avoid that awful over exposure that leads to the Ad Fatigue scenario and terminal prognosis for your advertising campaign.
It also makes an advertiser’s life easier.
Programmatic advertising and marketing actually frees up time. Because – rather than getting bogged down in the intricacies and minutiae of evaluating multiple placements – your time is better spent focusing on higher level digital advertising strategy instead. Like setting clear key performance indicators (KPIs), doing analysis of previous campaign results, making improvements to ad targeting and design, and the exploration of further programmatic advertising opportunities, for example.
All of which leads to improved outcomes across your entire digital marketing funnel.
Ethical Programmatic-advertising
With programmatic advertising, we tweak settings such as age, interests, online habits, and even location.
This means that your ads automatically pop up on news and entertainment sites, blogs, video platforms, and relevant social media pages, where your core audience spends their time. Ads engage the most relevant, interested and motivated audience, at exactly the time when they’re most likely to take notice. This drives up brand awareness, engagement, and loyalty.
And, we do this ethically. We control where your ads do – and, crucially – don’t show, making sure that only the platforms and channels that align with your business or organisation’s values and ethics are used.
Bnode supports and adheres to Stop Funding Hate – an initiative and movement with the purpose of persuading advertisers to pull their support from publications that spread hate and division.
Not only is pulling your digital advertising from online publications that use hate to generate clicks the right thing to do ethically, it’s also good for business!
Increasingly, businesses and organisations are recognising that ethical advertising is better for them, their customers, clients and stakeholders, and society in general, and ethical advertising doesn’t mean that you lose revenue… Quite the opposite, in fact – business booms off the back of a more ethical stance.
How We Deliver the Support You Need
As a mentor, adviser, or coach for your business or organisation, via the medium that best suits your needs – whether that’s 1-2-1, webinars, virtual or face-to-face meetings within the UK – we’re here to deliver the support you need as your go-to ethical digital marketing agency and business growth experts. Chris Naylor is our MD and Lead Consultant. With over 24 years of marketing and business growth experience that you can access when you get in touch with Bnode today. On-hand when you need us, an agency that’s responsive and available on demand, you can outsource digital marketing processes like Programmatic Advertising to us when you haven’t got the capability or capacity to do it yourselves in-house.
Programmatic Advertising FAQs
In these times of “fractured media audiences” you need to use a variety of options and methods to reach people effectively.
You can do this through Programmatic Advertising.
Specific advert types are:
– Display Ads,
– Video Ads,
– Native Ads,
– Connected TV (CTV), and
– Digital Out-Of-Home (DOOH).
Most Programmatic Advertising Campaigns use a combination of all these types.
It varies.
The cost to you is based on things like ad format, targeting precision, campaign scale, desired reach and the competitiveness of the ad inventory.
Bidding for ad placement in real time can actually lead to more competitive pricing and better ROI for you – the advertiser.
Costs also include the platform fee for the demand-side platform (DSP) and the cost per ad impression. These are generally based on cost-per-mille or thousand impressions (CPM), cost-per-click (CPC), or cost-per-acquisition (CPA).
There is also the cost and fees of having an agency like Bnode manage your Programmatic Advertising for you. You need to budget for that too, on top of what you pay directly in ad spend.
Judge whether paid media and Programmatic Advertising is worth it or not on the results we deliver as a leading Programmatic Ads agency.
Ultimately, on the additional revenue you gain from selling more of your products and services or increasing your corporate sponsors,
Or growing your membership base, for example.
But, if you’ve been focusing your efforts on free marketing platforms and you still haven’t seen results from it, it may be time to invest in paid advertising as well.
Online paid advertising will compliment and enhance your organic marketing efforts and drive quality traffic to your website.
Paid media creates brand awareness, increases enquiries and leads, and ultimately makes more sales or other conversion goals for your business or organisation.
Programmatic Advertising can actually save you money, as showing ads to the right people, in the right place and at the right time means you’re not wasting Ad Spend on spurious clicks.
Also, bidding on ad placement in real time can actually lead to more competitive pricing and better ROI for you – the advertiser.
As an ethical digital marketing agency, we promote the use of business as an ethical force for good, and prioritise the quality of our clients over quantity. We only work with certain clients, and only use Paid Media and Programmatic Advertising to promote products and services that are ethical.
Bnode is signed up to the ethical move and we have made our ethical marketing pledge.
We put the person before the sale, and we take responsibility for our part in changing the marketplace.
Our Ads are transparent, honest, truthful and accurate, clearly stating what they are promoting and avoiding the use of deceptive language or tactics. We don’t make exaggerated claims or promises that cannot be kept.
We only target ads to users who are genuinely interested in the product or service being advertised.
All Paid Media ad content is user-focused. We only create ads that provide value to search users, and generate meaningful and genuine clicks and conversions.
We are diligent and conscientious, controlling where your ads do – and, crucially – don’t show, making sure that only the platforms and channels that align with your business or organisation’s values and ethics are used.
Bnode also supports and adheres to Stop Funding Hate – an initiative and movement that advocates for ethical advertisers pulling ads from publications and channels that spread hate and division.
We track all of the key metrics and performance indicators (KPIs), such as cost, impressions, click-through rates (CTR), conversion rates, and cost per action (CPA).
This means that you fully understand the overall performance, reach, and engagement levels of your campaigns.
We also analyse and report on your return on ad spend (ROAS) and attribution to give you a clear picture of how cost-effective your ads and campaigns are.
Every conversion and every penny we generate for our clients genuinely means something to us.
When you work with a paid media agency like Bnode it enhances your marketing efforts and helps to grow your businesses or organisation.
By utilising our expertise in creating and managing effective paid media campaigns, including PPC and Programmatic Advertising, we help to maximise your return on investment (ROI) and return on ad spend (ROAS) by optimising where and when you spend money across the various digital advertising platforms.
This means that you get the most value for money from your paid media spend, and campaigns perform at their best.
Chris Naylor is an expert Paid Media Manager and the MD of Bnode. Chris lives and works in Huddersfield, West Yorkshire, where Bnode is based. To arrange a chat about your Programmatic Advertising and Paid Media needs, contact Chris today.
Chris Naylor, Paid Media Expert & MD of Bnode